Karachi: Macter International Private Limited organized a series of sales training workshop at Karachi and Lahore in September in the wake of its recent inductions in the sales team. The workshops were also attended by Product Managers, Regional Sales Managers and Sales Managers of the South and North region.

Conducted by Dr Tahseenul Haq, Sales Training Manager, the workshops were titled “How to Represent an Ethical Pharmaceutical Firm?”, and were addressed by Haroon Ahmed Malik, Macter's Head of Commercial, as well as other senior officials including heads of marketing, Qasim Shaikh and Dr Khalil Mukaddam, and Anwaar Ahmed Malik, Head of Compliance and Development.

Haroon Ahmed Malik, while addressing the participants at the workshop held in Karachi stressed upon the need for self-accountability in each and every aspect of their lives and asked the participants that they should see that whatever they are doing for their family and themselves was done in a better and meaningful manner. He was of the view that we should always plan our active life on the principles of self-accountability.

In his training sessions, Dr Tahseenul Haq, Macter’s Sales Training Manager covered the various issues related to communicating with doctors and planning the objective of sales visits and its patterns of discussion. He made the participants practice the effective delivery of their message in the doctors' clinic and the ethical ways to pounce at the opportunities provided by the customers in the form of various challenges.

Seventeen Product Managers and Sales Managers attended the workshop at Karachi, whereas the Lahore workshop was attended by 24 Regional and Sales Managers of the North region. A separate workshop was held for the Regional Sales Managers of the Southern region from 19-21 September.